Question 1

What is the concept of a franchise?

Accepted Answer

A business franchise is a system by which a franchisor grants a franchisee the right to use a trademark or patent, associated with the right to exclusive or semi-exclusive distribution of products or services and, possibly, also the right to use technology for implementing and managing a business or operating system developed or owned by the franchisor, in exchange for direct or indirect remuneration, without, however, establishing an employment relationship.

Question 2

How does the service provided by Mário de Almeida and Bonsai Consultoria work?

Accepted Answer

Our service is divided into 4 stages:DIAGNOSIS: Stage in which the company's maturity level and its processes are analyzed. Definition of the best path for business expansion. Analysis of the market, opportunities and threats.BUSINESS PLAN: Defining the business objectives to be achieved, target market, strategies, investments, royalties, location mapping, and defining the business structure.METHODS AND PROCESSES: Complete detailing of methodologies and processes, with a manual of work instructions, especially material on the franchisor-franchisee relationship.LEGAL ADVICE: Complete structuring of the relationship contracts between franchisor and franchisee, in addition to the necessary legal registrations for a franchise to operate and control royalties.We complete the first two stages, and the result of these determines whether or not we will proceed to stages 3 and 4, as the results of the Diagnosis and the Business Plan will define if the business is ready for a franchise model.

Question 3

Should I invest in a franchise or my own business?

Accepted Answer

We can guide you if you wish to invest in a franchise. It's normal to be apprehensive about making the investment, but if you want to start your own business but are unsure about developing a brand, positioning it in the market, and the legal implications, the franchise model is the best solution. We also offer consulting services to analyze your profile and offer franchise opportunities for your investment.

Question 4

5 tips you need to know before investing in a franchise.

Accepted Answer

To open a franchise, it's necessary to understand the business's field of activity because, even with the backing of a large brand, the management depends on its owner, not the franchisor.For those who don't have much knowledge, it's necessary to seek information about management. Franchises are a good option for those without much experience, but the franchisee cannot believe that the business will succeed on its own.Understanding the rules for using the franchisor's brands and products is fundamental. Legal responsibility lies with the franchisee, who will open their own CNPJ (Brazilian tax ID) and purchase authorization to use the chosen brand name for a specific period of time in a particular location.Conducting research with other franchisees to understand their relationship with the franchisor and researching customer satisfaction are the first steps.Innovation is always possible: It's a matter of attitude on the part of the franchisee, who, even while replicating the brand's daily operations, has a huge field for innovation in people management, commercial strategies, community relations, and attracting new audiences.

SERVICES | FRANCHISE AND LICENSING

Perguntas frequentes

What is the concept of a franchise?

How does the service provided by Mário de Almeida and Bonsai Consultoria work?

Should I invest in a franchise or my own business?

5 tips you need to know before investing in a franchise.