Perguntas frequentes

It is essential to conduct a trademark feasibility study before initiating a trademark application. This study evaluates the trademark by market segment and also considers classification aspects according to the INPI (Brazilian National Institute of Industrial Property). Want to learn more about brand viability? Read the article The Importance of Brand Viability Research . Need help determining if your brand is viable? Click here to request a brand viability study.

Establish a strong brand identity for your company with your customers;It adds value to your company;Trademark rights belong to whoever registers first;Avoids legal problems in case someone else registers it;Protecting the brand inhibits the actions of unfair competitors;It avoids significant losses in case you have to change your brand name due to loss of registration.A brand is an investment, an intangible asset of your company;Security for investing in your business;To be able to earn royalties from franchises and/or the transfer of trademark usage rights;To be in compliance with Federal Law 9.279, the Industrial Property Law;A registered trademark is the credibility of your business.Exclusive right of use in its segment;Protecting your brand, as well as other intellectual assets such as patents, industrial designs, software, copyrights, or trade secrets, is strategic for your company's operations in Brazil and abroad. The Mário de Almeida Group has a complete structure to handle all intellectual property services.

After the trademark viability assessment, we advise working with a specialized Intellectual Property firm to handle all document preparation and filing of the trademark application. We emphasize that more important than completing the registration is managing the registration request until it is granted, as it is important to monitor INPI's publications weekly.Download our free ebook, "How to Register Your Trademark," and understand the details of trademark registration.

Don't despair, we can help you solve this problem. The first step is to conduct a feasibility analysis. Perhaps you operate in different segments, the words may be in common use and the other brand may not have exclusivity, or you may even coexist in the same class through the registration of your trademark in a mixed form (nominative + figurative). We can provide the necessary guidance for these cases. Count on us.

Yes, you can use it, but according to current law, only registration guarantees ownership rights over a trademark throughout the national territory. But at the time of filing, you already have preference over the trademark and the expectation of rights. These rights will be confirmed upon the granting of the trademark registration.